Options Menu   Watch Program   Transcript   Search the Video Video Search:

Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as the “funding father of the right”) and David Franke, a founder of the conservative movement, detail how conservatives—shut out by the liberal mass media of the 1950s and ’60s—came to power by utilizing new and alternative media, and then created their own mass media.

Viguerie and Franke give a first-hand account of how the right took power by using direct mail, talk radio, cable news TV, and later the Internet. Can liberals do the same? This is the first “insider” book to expose the link between the conservative political revolution and the alternative media revolution.

Viguerie, Chairman of American Target Advertising Inc., pioneered political ideological direct mail in the 1960s and 1970s, and is credited with helping to build the conservative movement that elected President Reagan in 1980. Franke served on the editorial staffs of Human Events and National Review, and was Senior Editor of Arlington House Publishers and the Conservative Book Club. Since 1997 he has been editorial director of the New Media News Corp., working with Viguerie on newsletter and Internet projects.